What is Restreaming or Simulcasting?
Simulcasting is a portmanteau of simultaneous and broadcasting and is the practice of streaming to more than one platform with a live or pre-recorded video. Through restreaming, live streamers reach more audiences as they make a single live stream available across social networks, including Facebook, LinkedIn, Vimeo, YouTube, Twitch, and Twitter.
Since its inception in the radio broadcasting industry as a means to broadcast radio shows simultaneously on various stations, simulcasting has come a long way. Today, there’s no shortage of things you can do when you livestream to multiple platforms—from meet-and-greets to webinars and other virtual events. Marketers and business owners are also going live on multiple platforms to interact with and sell their products to online shoppers.