Social Commerce Definition
Social commerce is the purchasing of products or services on social media platforms.
Instead of simply marketing to drive traffic, the entire buying process—from discovery to checkout and even leaving reviews—happens here. Social commerce is often referred to as the unification of social media and e-commerce.
The use of social media means that a person's shopping experience is shared with their network of friends and contacts. The recommendations, suggestions, and comments that go with it influence their buying behavior.
Social e-commerce entails leveraging shoppable content not just on social media but also on e-commerce sites and online stores to drive sales, engagement, and brand trust.