What are Shoppable Videos?
Shoppable videos feature products with embedded links to enable viewers to click on and learn more about them and eventually purchase if they want to do so immediately. All of these, without having to leave the video.
Shoppable videos are usually found on a business's landing page or social media. Apart from product information, reviews from customers, buying details, and contact details can also be viewed.
Brands can fully integrate the shopping process into their storytelling for a streamlined purchasing experience through shoppable videos. It's an innovative format that captures the prospect's immediate need or intent to buy and makes them more engaged and likely to convert.