Can openers started it all. Bob Circosta sold can openers for $9.95 each on-air to solve a financial quandary with an advertiser.
Home Shopping Club first aired. The precursor to the giant that is HSN. It was first aired on local cable channels Vision Cable and Group W Cable.
Home Shopping Network (HSN) pioneered the televised, direct-to-consumer sales-pitch technique.
Home Shopping Network’s website and online marketplace Alibaba launched.
Justin.tv was founded. In 2011, it became Twitch, a live streaming platform.
Google rolled out an update to YouTube, allowing content creators to use the platform for live streaming their video.
Twitter introduced Periscope after acquiring it pre-public launch.
Facebook launched a live streaming feature called Facebook Watch to compete with Periscope and Meerkat.
Alibaba launched Alibaba Live or Taobao Live to allow online retailers to sell through live streaming.
Amazon added live stream shopping for top brands through Amazon Live.
COVID-19 hit and brands turned to live streaming to sell products by copying the trend from China.COVID-19 hit and brands turned to live streaming to sell products by copying the trend from China.
Facebook rolled out Live Shopping features to enable select brands to live sell every Friday.