You can install our embedded SDK on your existing website or e-commerce store and open the player through a promotional banner on your site.
You can also create a sticky banner at the top of all pages to capture your existing website traffic and allow them to view the live directly on your website.
By using our embedded SDK your website visitors will be able to continue browsing your site, but the video will keep playing.
Please check our detailed guide for e-commerce checkout configuration for more details.
Here is a video that explains the concept in more detail: